Creative and Cultural Industries (CCIs), design, arts, advertising, images, architecture etc., represent 3.3% of EU-27’s GDP and a total of 3% of the total jobs in the European Union. Europe must continue to invest in these industries as they contribute significantly to economic growth, employment and innovation. The “creative Europe” program will reinforce the competiveness of the cultural and creation sectors.
The French Riviera has a wealth of creativity, and it hosts many world famous professional events, in particular in the image and audiovisual sector: MIP TV, MIP Com, the International Cannes Film Festival, Imagina to name but a few.
And every year, thanks to the French Riviera Film Commission and the skills of local industries, more than 300 film shoots take place in the Alpes Maritimes department, generating €30 million of direct economic benefit, not to mention the impact on tourism. Local public stakeholders also invest in structural projects to boost the audiovisual industry.
Within this context, the main challenge is to develop a clear and attractive image of the French Riviera, and to enhance its attractiveness by setting up a local ecosystem. To help meet this challenge, the French Riviera Chamber of Commerce and Industry has decided to join the Creative Companies in Alpine Space European program – CCAlps. The program aims to create a transnational network of creative companies and SMEs focused on the image and audiovisual industries.
Read the complet study about the French Riviera Image and Audiovisual Industries: